Today’s Tip: Own It
You must make it obvious what you want to be known for. If you don’t, someone else will. For example, a friend who was working as a minimalist coach was mistaken as an organizer. She quickly realized if she didn’t correct folks fast, she would be attracting the wrong clients. You are the one who can create the branding so make sure you’re clear with your message. Dominate your brand and own it!