First of all, I would like to know why you want to conclude a strategic partnership agreement. Whether you sign an agreement with a small or large company, you want the strategic marketing partnership agreement to serve as a legally binding contract defining each partner`s responsibilities and financial contributions. Like strategic partnerships, strategic legal alliances offer companies a number of benefits through legal agreement, including additional resources, manpower and brand power. This type is often seen in the automotive industry. The underlying principle is that one company is responsible for the manufacture of the product and the other is responsible for the sale, with the aim of opening up an entirely new market. For example, a pharmaceutical company enters into a partnership with a distribution company. In this case, the pharmaceutical company will focus on the manufacture of the drugs, while the distribution company will deliver it to its customers. Developing a marketing plan with objectives and the subsequent categorization of each goal into a manageable activity is a positive step in organizing the bases before entering into a partnership. This type consists of agreements between hardware and software manufacturers or software and software vendors. Take the example of Von Oyo Rooms.
It works with different hotels and guest rooms to offer an affordable stay. Hotels and guesthouses have much to gain from this risk, as they get authenticity by connecting to a well-known brand, gain credibility, increase their chances of winning customers and so on, while Oyo expands its database to be more user-friendly. Recommendation agreements are probably the most fundamental and informal type of strategic alliances, but strategic marketing partnerships can be much more complex. The agreement on possible projects and the early definition of the distribution of roles are a sign of an advantageous strategic alliance. The decision on the possible methodology on which companies can work will also begin discussions on resource allocation. It will open the conversation about which party will be responsible for what task. In addition, priority tasks are defined. For a strategic partnership to work effectively, each party`s contributions must be clearly stated in a written contract. “Using Company Image X” does not indicate exactly how the company image should be used. “Distribution of Company Y`s product by Company X” and “Use of Company X` brand” are more specific. Most often seen in the film industry, this type of partnership has become almost indispensable to produce any film. A small production company connects to a larger production company and the two share their resources to get the final optimal product that their film is.
The first is responsible for film and post-production activities, while the largest production company manages the set, camera, lights, etc. On the other hand, long-standing strategic alliances develop a dependent relationship. Both parties are more dependent on each other. The alliance thus loses its strategic lead and becomes a traditional business partnership.